Sustain 71: Ocean Plastic Cleanup

For this campaign, I conceptualized a hypothetical non-profit organization named Sustain 71. Sustain 71 is dedicated to researching and cleaning up plastic pollution in our oceans, focusing particularly on the South Pacific Garbage Patch. The organization develops and manages artificial coastlines designed to extract both macro and microplastics from this environmental hazard.

The project's deliverables encompassed developing a comprehensive brand identity and style guide, creating impactful billboard advertisements, establishing a compelling online presence, designing a series of posters and magazine ads, and compiling a databook featuring vital statistics about the organization, plastic pollution, the ocean, and marine life.

The name Sustain 71 derives from the fact that 71% of Earth is covered in water. It symbolizes the organization's mission: to sustain and preserve our ocean waters.

The logo elegantly captures the essence of artificial coastlines with clean, minimalist lines. It offers a clear depiction of the organization's mission and operations, ensuring instant recognition.